Head of Media and Marketing for British Transport Police from 2006, Bird was asked to testify on the relationship between the Transport Police and the media and on practices concerning CCTV footage.
Media and Marketing Manager for Durham Constabulary at the time of the Inquiry. Suggested that media training should be included in basic officer training and throughout a police officer’s career.
Head of Communications at Staffordshire Police at time of Inquiry and a graduate member of the Chartered Institute of Marketing. He outlined procedures for dealing with the press, including advice to police staff not to use the term "off the record" and to follow up with an email or phone conversation when guidance to a journalist had been given.
Chief Executive of the Advertising Standards Authority, UK regulator of ads in all media at the time of the Inquiry, and responsible for executing the ASA's strategy to make ads responsible, including through the development of regulatory policy. Outlined for the Inquiry how investigation of complaints, enforcement activity and the system's communications, marketing, public affairs and research activities worked in practice.
Head of Marketing and Communications for Cumbria Constabulary at time of Inquiry. Prior to this, she had worked in a number of marketing and communication roles both at NatWest and at the National Farmers' Union, for whom she dealt with media inquiries throughout the foot-and-mouth disease crisis.
Chief Executive Officer of ITN at time of Inquiry. Asked to provide comprehensive details of corporate governance and editorial practice at ITN.
Part of the Northcliffe Newspaper Group, the third largest newspaper group in the UK and based in Swansea. As well as its role of bringing news to local communities, SWWM was regarded as a key marketing and advertising tool for businesses in the area. Spencer Feeney, editor at South West Wales Media at the time, gave evidence, making clear that he had not been authorised to give evidence on Lord Black's proposals.